Why are Major Hotel Groups Turning to Direct Online Booking for Meetings?
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Major hotel groups including Marriott International are now choosing to implement direct online booking for meetings. But what impact does this have on costs and revenue targets?
In this white paper, you will learn:
- Major trends impacting meeting bookings
- Barriers to implementing direct online booking for meetings
- Why it is important to get ahead of OTAs
- What the benefits of direct online booking are and how it can reduce costs and increase revenue
- How to kick start a direct online booking strategy today
"Moving our meeting rooms to direct online bookings has brought enormous benefits. Our customers are happy and we are happy because our team members are freed up to focus their time and effort on larger revenue opportunities"
-Keith Hudspith, Head of Food & Beverage, Whitbread