A Quick Glance at Upcoming Educational Opportunities
From social media marketing for your business to site planning, approvals, construction and everything in between, your industry education journey continues throughout the year with NAHB Education live online courses. Discover what you need to know to boost your knowledge and your business, improve your skills, advance in your career and connect with other industry professionals.
NAHB Live Online Courses, Webinars & More
Live Online Courses
Get tips and techniques to help you become the best new homes sales professional you can be. The course offers details on the tasks that must be practiced on a regular basis and the skills needed to close the sale. Get ready to sharpen and reshape your sales kills and tactics.
Many construction or remodeling companies are too small to hire full-time legal staff, so it’s important to understand basic contract law. This course provides a step-by-step explanation of how contracts sustain positive customer and supplier relations, provide for resolution of disputes and minimize the risk of litigation. You will learn about mandatory and optional provisions, warranties, and arbitration procedures. Special emphasis is given to troubleshooting contracts for detrimental positions.
A strong marketing foundation is the basis of a successful marketing program, much like a well-built foundation ensures a home stands the test of time. Designed for home builders, this course focuses on building a strong marketing foundation -- your website, branding and content – and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads. Learn how public relations, social media, video, design, email marketing, photography and graphic design capture and engage today’s consumers. Additional advice on crafting an effective marketing budget is also covered.
Elevate your digital presence and drive more new home sales. Designed specifically for the home building industry, this overview course will guide you through the essentials of creating a website optimized for lead capture. Learn how to make key technology selections, build trust, and develop compelling calls to action that engage and convert potential home buyers. The course also touches on effective strategies for driving targeted traffic to your site, including SEO, paid search and social media. Whether you’re looking to fine-tune your existing website or embarking on a new digital journey, this course offers valuable insights to help you maximize lead generation and turn prospects into home buyers.
Leads are everywhere. But which leads will be qualified sales leads? This course will provide you with the information you need to develop the best-qualified lead-generation campaign to ensure that you and your sales associates will always be able to create business development activities. You will learn effective communication, prospecting and evaluation skills to enhance your ability to obtain the finest and most qualified leads to sustain your growth in any market!
Tuesday, May 28 @ 1:00-4:00 pm ET
Land development is not for the meek but doing it successfully can substantially increase revenue and profit for smaller builders. Learn the tips and tricks that will help you to limit risk and maximize profit when finding land for small development projects.
Thursday, May 30 @ 1:00-4:00 pm ET
Take the next steps in becoming a land developer! This partner class to Land Development explores navigating governing authorities to get to the sale with maximum profit.
NAHB Members save 10% when they register for the Land Development & Site Planning Bundle.
Webinars
Free April Webinar Series Connects Builders to Federal Incentives for Energy Efficiency
NAHB is hosting a special free webinar series this April to connect builders and contractors to federal incentives for energy efficient home construction and improvements made available through the Inflation Reduction Act (IRA). Three separate sessions will respectively focus on incentives for single-family new homes, multifamily new construction, and remodelers. Join staffers from the EPA ENERGY STAR program and the DOE Zero Energy Ready Homes program for a detailed overview of the program requirements and tools available to help your projects achieve eligibility for these incentives.
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Single-Family New Homes Programs: Federal Incentives | ENERGY STAR | DOE Zero Energy Ready Homes (April 16)
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Multifamily New Construction Programs: Federal Incentives | ENERGY STAR | DOE Zero Energy Ready Homes (April 17)
- Energy Efficiency for Remodelers: Federal Incentives | ENERGY STAR Home Savings Tool & Home Upgrade (April 18)
Shop Talks
Informal, peer-to-peer discussions led by leading industry professionals that explore segment and audience-specific topics of interest. All Shop Talks are free.
Further Reading
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