Book a Free Consultation
Get new leads by offering a free, no-pressure consultation
Book a Free Consultation
Real Estate
Get New Leads
Description
The Book a Free Consultation Campaign is a potent technique to get new leads. People sign up to get a real estate consultation from you, or one of your agents, to get advice on how to buy or sell them home.
It’s a powerful way to get new leads for your real estate agency: People who are interested in learning more about buying or selling a home sign up for a free, no-pressure consultation with you. During the consultation you can provide them with helpful information to help them understand the market and the buying/selling process. You’ll also showcase your knowledge and expertise, which makes it easy to turn them into clients.
Step 1: Google Adwords Ad
Advertise to people when they search for your realtors in your area to drive them to the Consultation Booking Page.
Step 2: Booking Page
On this page, people learn about your agency and your real estate consultation. They sign up for the consultation by filling out the signup form with their contact details.
Step 3: Thank You Page
The Thank You Page confirms that people have signed up successfully and that you’ll contact them shortly to set up their consultation.
Step 1: Google Adwords Ad
Google Adwords Ads make it easy for you to promote your real estate agency to people when they search for it on Google.
This is a pre-built Google Adwords Ad for a Vancouver realtor, but the best practices work well for realtors in any city or region:
1. Ad
1Top Vancouver Realtor – Book Your Free Consultation
2www.yoursite.com/consultation 1-800-921-016734See how Michael Gordon can help you buy or sell your home for the best price.
1. Headline
In the first part of the Headline, show text that the person is likely to have entered in their Google search. This will make them feel like the Ad is personally relevant to them, and make it more likely that they’ll click. In the second part of the Headline, Book Your Free Consultation, show a call-to-action. This tells people exactly what they will get when they click on the Ad, making it more likely for them to do so.
2. Display URL Path
The best thing to have in the Display URL Path is the keyword that the person entered on Google. This will make it super relevant for them, as it uses the exact words they were thinking of. You can do this using Keyword Insertion. In the Google Adwords builder, enter {keyword:consultation} into the Display Path field. This will make the Display Path show the keyword that the person searched for, or show consultation if Google can’t display the keyword.
3. Call Extension
Use the Call Extension to add your phone number to your Ad. This way, people can call you directly by clicking the Ad, which is especially useful for people who see your Ad while using their mobile phone.
4. Description
Describe how you can help your clients in 1-2 short sentences.
2. Keywords
Top Keyword to Target:
- +Realtor
- +Vancouver
This keyword targets people who are searching for realtors in Vancouver. It uses broad match modifiers for +Realtor +Vancouver to target people who are specifically searching for realtors in Vancouver.
Note: This keyword is just a starting point. For best results you should experiment with it and try similar variations.
Why are Google Adwords Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people at the moment they’re asking Google to show them realtors in their area.This, of course, means that they’re interested in purchasing a home. So you’re able to show your Ad exclusively to an audience of people that are interested in your real estate services, which is the most effective way to advertise.
Need Help with Google Adwords?
Step 2: Booking Page
People sign up for their real estate consultation on this page. The page has two jobs:
1. Persuade visitors to book a consultation:
The page’s first job is to persuade visitors to book a consultation with you. It does this first by making it easy to book by showing the booking form at the top of the page.
The page is filled with a number of sections to persuade them to book: It uses the word “Free” in the headline and call-to-action button, which is the most enticing word you can use. It has a section to showcase your experience and expertise. And it has a client testimonial.
2. Pre-qualify them to become your clients:
The last two sections on the page are there to showcase your expertise and build trust: One introduces you, and your expertise and experience. The other displays a testimonial from a client to build trust.
Booking Page Sections
1. Top Bar
Show your logo and phone number so people can call you right from the page.
2. Hero Unit
- Headline
The headline tells people exactly what action to take on this page in a bold action statement.
- Subtext
Tell people what they’ll learn about in your consultation to build their interest.<
3. About You
This is where you introduce yourself. Display your name and picture to build trust, and include a short paragraph that tells people about your real estate experience and expertise.
4. Client Testimonial
Display social proof of the quality of your service with a client testimonial. This builds trust in people and makes them feel comfortable booking a consultation with you.
Top Bar
Show your logo and phone number so people can call you right from the page if they have any questions about the consultation.
Thank you Message
Thank people for booking and tell them what will happen next: You’ll contact them shortly to set up their consultation.
How to create this Campaign in Wishpond
The Book a Free Consultation Campaign is available for free on any plan in Wishpond. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Real Estate as your Industry
- In the Campaigns Dashboard, click on Book a Free Consultation.
- This will take you to the Campaign Builder where you can edit the Real Estate Consultation Booking Page and Thank You Page. They will look exactly the same as they do above, and you’ll be able to edit and style them however you like.
- Publish your Campaign to your website or a wishpond.com URL.
- Create your Google Adwords Ad and set the Ad’s Destination URL to the Campaign URL.
