Dear Ladies and Gentleman of the PSOW, it is a pleasure to be part of this contest. Thank you very much for this lovely opportunity that you are giving to all intrested participants. The Institution - PSOW makes an influence on international social level also an improvement when the members, the students and we the interested participants combine the intelectual sources together. On Friday, 3 May 2013, in "Kempinski"-Riverpark Hotel Bratislava I hosted as a President a prestigious Event in the country – the 1 International-Slowak Charity "May Ball". In Cambodia I organised the "1 International Exposition in the National Museum of Cambodia" after 30 years Khmer Rouge together with the Ambassador of Australia and the Minister of Cambodia, in order to reunite the intelectual and creative minds for a progressive perspective. I am born in Skopje, Macedonia. Manners and Etiquette combined with adequate cultural input helped me to realise my target . Here in Central Europe I was asked to give lessons on Etiquette. In shortest time I gained clients like The German Chamber of Commerce, The American School, British International School, et cetera. There is a vivid lack in this field in the entire Central Europe, Southeast Europe and South Asia. The best Marketing for an Institution?! Its messangers/ the word of mouth and how many doors they are capable to open and represent the institution. There are four ways and only four ways how we communicate with the outside world- what we do, how we look, what we say and how we say it- Dale Carnegie. The Etiquette is a language that brings people forward and together. With the political, economical and cultural changes on international level we recognise differences and yet the Etiquette and the Manners have a universal base generally valid in the entire Universe. Manners and Etiquette are not luxury but a necessity that give to each individual in the society self-confidence to improve on personal and professional level. With each of my courses I give a certain amount for Charity. Since almost 17 years I am living internationally as a spouse of a German Diplomat travelling around the world with the Federal Foreign Office. I am a member of the Luxury society and I was head of the International Group at the Ministry of Foreign Affairs in Berlin. I am founder of two international organisations for political, cultural and economical collaboration, I am lecturer at the University and German Cultural Center and involved in organising various international events . For me personally this contest is a chance to support the vision and targets of the PSOW on its best possible noble way and spread the voice on its highest level where it didn´t arrive yet. I want with the given knowledge to give the best possible service for different social structures and make a difference with its most positive connotation of the word in the international society. It will be an honour to be a student of The Protocol School of Washington - PSOW and attend the Course "Train to be a Corporate Etiquette and International Protocol Consultant". Thank you very much for your kind attention. Sincerely Yours, PhDr.Jana Heilmaier Founder „School for International Etiquette and Lifestyle“-SIEL E-Mail:schoolforetiquetteandlifestyle@gmail.com