The South Asian Journal of Management Sciences (SAJMS) is peer refereed journal published bi-annually by IQRA University Research Center. The journal recognizes the growing involvement of regional issues in management sciences within the larger context of globalization and international business arena. It, therefore, aims to provide an opportunity and a forum to communicate relevant and current issues in the area of business management and its allied sciences including emerging trends and their application to and implication for the global business community. The papers will be based on empirical research, conceptual frameworks, literature reviews and case studies. The papers and articles submitted will be reviewed by Editorial Advisory Board and other peer reviewers as necessary.