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Project name – MaxiPara
Creator’s Name – Vitaliy Goncharuk
Company – Augmented Pixels (http://augmentedpixels.com)
Link on iTunes - https://itunes.apple.com/us/app/maxikoltuk/id803520474?mt=8
"Play the game and get free popcorn" - this is a motto of MaxiPara promotional campaign that was launched in 62 cinemas in 24 cities around Turkey.
Augmented Pixels together with Empati Reklam agency created an interactive marketing campaign for İşbank (Turkey). The idea of the campaign was to promote MaxiPara Sinema Kart, a special edition of Visa prepaid cards at the Cinemaximum theatres, biggest cinema chain in Turkey. For this campaign Augmented Pixels released MaxiKoltuk, westen-style augmented reality game, aiming to provide user engagement at the cinemas before movies start. Visitors of the cinema were able to play the game in cinemas' auditoriums (markers were attached to the front seats) or got MaxiPara Card and use it as a marker everywhere. Points earned in the game could have been exchanged for free middle size popcorn.
An immersive game used as a part of marketing campaign allowed creating addicting extraordinary experience for the cinema visitors and increase MaxiPara cards adoption. Using MaxiPara Sinema Kart as a marker led to increased brand recognition.
Creator’s Name – Vitaliy Goncharuk
Company – Augmented Pixels (http://augmentedpixels.com)
Link on iTunes - https://itunes.apple.com/us/app/maxikoltuk/id803520474?mt=8
"Play the game and get free popcorn" - this is a motto of MaxiPara promotional campaign that was launched in 62 cinemas in 24 cities around Turkey.
Augmented Pixels together with Empati Reklam agency created an interactive marketing campaign for İşbank (Turkey). The idea of the campaign was to promote MaxiPara Sinema Kart, a special edition of Visa prepaid cards at the Cinemaximum theatres, biggest cinema chain in Turkey. For this campaign Augmented Pixels released MaxiKoltuk, westen-style augmented reality game, aiming to provide user engagement at the cinemas before movies start. Visitors of the cinema were able to play the game in cinemas' auditoriums (markers were attached to the front seats) or got MaxiPara Card and use it as a marker everywhere. Points earned in the game could have been exchanged for free middle size popcorn.
An immersive game used as a part of marketing campaign allowed creating addicting extraordinary experience for the cinema visitors and increase MaxiPara cards adoption. Using MaxiPara Sinema Kart as a marker led to increased brand recognition.
