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UK based Vector76 where commissioned to develop a dynamic AR experiential App for road safety campaign Road Respect, aimed at young drivers by local events company Independent Events. Using pop-up store's and designing a massive trigger image to simulate a car accessory store in retail malls such as the Intu MetroCentre Gateshead, the AR App was developed for iOS & Android along with an enterprise version that the Indy Events street team used to show passers by.
The Vuforia fuelled app features a full-size car appearing to crash through the store-front window, this proved to be a highly effective way to engage with the campaigns demographic and mixed creativity and tech that resulted in much more than the sum of its parts. We hope you like our App, team v76 ;-)
iOS Download - https://itunes.apple.com/gb/app/road-respect/id687322606?mt=8
Android Download - https://play.google.com/store/apps/details?id=com.vector76.roadrespect&hl=en_GB
The Vuforia fuelled app features a full-size car appearing to crash through the store-front window, this proved to be a highly effective way to engage with the campaigns demographic and mixed creativity and tech that resulted in much more than the sum of its parts. We hope you like our App, team v76 ;-)
iOS Download - https://itunes.apple.com/gb/app/road-respect/id687322606?mt=8
Android Download - https://play.google.com/store/apps/details?id=com.vector76.roadrespect&hl=en_GB
