Sillyfish Digital Entertainment Limited has developed the world's first 3D Augmented Reality game base upon the licensing of a renowned movie franchise namely "3D Naked Ambition". The objectives of the AR Game are: a) To assist the promotion and marketing of the movie during the movie publishing period; b) To allow the followers and fans of the actors/actresses in the movie to interact with their idols through the gameplay and AR presentation. In conjunction with the application, we have published 52 AR cards that allows players to interact with the main characters of the game. In addition, users can view the characters at all single and can choose to take pictures and upload to social media network. These cards are available in over 5000 point of sales in Greater China Region. The Application includes 6 different games for player to collect sufficient points to claim for the rewards such as 3D mouse pads, 3D printed figurine, movie pops...etc.
Several breakthrough for the game: a) The AR technology can apply to all promotion items of the movies such as posters, tickets, promotional leaflets etc. It creates a new form of marketing for movie publication; b) The game packs that are available at convenient stores also contain AR contents. Customer can use AR camera within our application to locate our product within the convenient store.