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HELL are a New Zealand Pizza chain that came to One Fat Sheep looking for an innovative new way to engage with their customers.Our solution was to connect 3D gaming with eating pizza and AR provided us with the technology to do that. Eating pizza and playing games is just a natural fit.
Zombies from Hell is a 3D first person tower defence type game where the customer defends HELL stores across New Zealand from a marching zombie apocalypse.
The AR user experience is central to the game design by encouraging players to zoom, orbit and pan around the pizza box to kill the zombies using a variety strategic branded weapons.
Players could also log in to the game using their Hell account and with a high enough kill count they were rewarded with tasty Hell prizes in-game.
The more you play the better the prizes. Once you’ve won a reward, redeem the voucher code with an online order and the next level will be unlocked and ready for you to play.
The game includes an additional Zombie Shooting practice level for use on in-store promotional posters. As this is a vertical format the player defends the store from in-store point of view.
The application was downloaded more than 24,000 times across iOS and Android platforms to date and was the 8th most downloaded app in New Zealand on launch week. ZFH was featured on 50+ blogs/websites over 8 countries. Subjects spanning across marketing, gaming and design. Overall the positive sentiment expressed towards the campaign across social media and in-store feedback coupled with the in-game mechanics ensured the campaign was increasing brand loyalty and driving sales.
Apple App Store - https://itunes.apple.com/nz/app/zombies-from-hell/id734265414?mt=8
Image Target download: https://www.dropbox.com/s/53glg5jvyd1dejd/ZFH_Target_Image.pdf
www.onefatsheep.com
Team:Rupert Deans, Jonathan Keyse, Ben Wallis, Matthew Korda, Inject Design
Zombies from Hell is a 3D first person tower defence type game where the customer defends HELL stores across New Zealand from a marching zombie apocalypse.
The AR user experience is central to the game design by encouraging players to zoom, orbit and pan around the pizza box to kill the zombies using a variety strategic branded weapons.
Players could also log in to the game using their Hell account and with a high enough kill count they were rewarded with tasty Hell prizes in-game.
The more you play the better the prizes. Once you’ve won a reward, redeem the voucher code with an online order and the next level will be unlocked and ready for you to play.
The game includes an additional Zombie Shooting practice level for use on in-store promotional posters. As this is a vertical format the player defends the store from in-store point of view.
The application was downloaded more than 24,000 times across iOS and Android platforms to date and was the 8th most downloaded app in New Zealand on launch week. ZFH was featured on 50+ blogs/websites over 8 countries. Subjects spanning across marketing, gaming and design. Overall the positive sentiment expressed towards the campaign across social media and in-store feedback coupled with the in-game mechanics ensured the campaign was increasing brand loyalty and driving sales.
Apple App Store - https://itunes.apple.com/nz/app/zombies-from-hell/id734265414?mt=8
Image Target download: https://www.dropbox.com/s/53glg5jvyd1dejd/ZFH_Target_Image.pdf
www.onefatsheep.com
Team:Rupert Deans, Jonathan Keyse, Ben Wallis, Matthew Korda, Inject Design
