You Build It, Wishpond Can Make it Grow

Wishpond gives entrepreneurs the software, tools, and expertise to grow their businesses

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About us

Based out of Vancouver, British Columbia, Wishpond is a provider of marketing-focused online business solutions. Wishpond is a leading provider of digital marketing solutions that empower entrepreneurs to achieve success online. The Company’s Propel IQ platform offers an “all-in-one” marketing suite that provides companies with marketing, promotion, lead generation, ad management, referral marketing, sales conversion and outbound sales automation capabilities on one integrated platform. Wishpond replaces disparate marketing solutions with an easy-to-use product, for a fraction of the cost. Wishpond serves over 4,000 customers who are primarily small and medium-sized businesses (SMBs) in a wide variety of industries. The Company has developed cutting-edge marketing technology solutions including an artificial intelligence (AI) powered website builder, and continues to add new features and applications. The Company employs a Software-as-a-Service (SaaS) business model where most of the Company’s revenue is subscription-based recurring revenue which provides excellent revenue predictability and cash flow visibility. Wishpond is listed on the TSX Venture Exchange under the ticker “WISH”, and on the OTCQX Best Market under the ticker “WPNDF”. For further information, visit: www.wishpond.com.

4,000+
Paying Clients

3.4 Million
Annual Website Visitors

75 Million
Leads Generated

280+
Global Headcount

The Wishpond Advantage

Wishpond has spent years understanding the challenges of small businesses to design a suite of cloud-based applications and services developed with their challenges in mind. Wishpond offers a broad suite of marketing tools that provides customers with everything they need to grow their business.

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One-Stop-Shop

All of Wishpond’s tools work seamlessly together with no need for any additional software or integrations. In many cases, the functionality of Wishpond’s built-in applications are superior to platforms specializing in specific sectors or industries.

Marketing Experts

While companies may be able to access competitors’ tools, very few companies offer the service of managing customer’s accounts to help them achieve success with them. Those who do are generally unable to offer rates that a traditional small to medium-sized businesses can afford.

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Affordable

For the cost of a single subscription, Wishpond’s customers get access to all the different tools which they would otherwise have to purchase individually from specialized providers.

Leadership Team

ali tajskandar

Ali Tajskandar is CEO and Founder of Wishpond. Over the past 20 years, Ali has had a distinguished career as a software engineer, entrepreneur, and technologist. In 2009, Ali founded Wishpond with the goal of simplifying marketing for business owners. Under Ali’s leadership, Wishpond has expanded its technology suite to include a lead generation platform, award winning email marketing platform, and an advanced marketing automation system. Ali has been instrumental in building out Wishpond’s sales teams responsible for the largest portion of Wishpond’s new monthly recurring revenue, and pioneering the shift towards managed solutions positioning Wishpond as a market leader and first in it’s category. Day-to-day, Ali is responsible for overall company direction, product development, and continuing to secure Wishpond’s place as a high growth company.

Prior to Wishpond, Ali worked as a software engineer in a number of high-tech startups including SoundLogic (acquired by Lucent), Seance Software, and Bitspan Network. He served on the advisory board of Modern Advisors, a financial technology company acquired by Guardian Capital. Ali holds a B.ASc. in Computer Science from Simon Fraser University and an MBA from the University of British Columbia.

jordan gutierrez

Jordan is a serial entrepreneur, mentor, and keynote speaker. Jordan joined Wishpond in 2011 as Chief Operating Officer in charge of revenue, growth, and marketing. Shortly after Wishpond was named one of TechVibe’s fastest growing Canadian SAAS companies of 2013. Prior to Wishpond, Jordan founded Laleo, the largest medical e-commerce website in Latin America boasting eight figure revenues a year.

Jordan’s accomplishments earned him several awards such as Western Canada’s Entrepreneur, SFU Student Entrepreneur of the Year, and Canada’s Entrepreneur Student of the Year. Jordan holds a degree in Economics from Simon Fraser University.

David Pais

David Pais joined Wishpond as the Chief Financial Officer in January 2022 . He is an experienced, growth-oriented CFO, having worked at several technology companies in Vancouver over the last twenty years, including PHEMI Systems, Fortress Blockchain (TSXV: FORT), Nuri Technologies, Apivio Systems (TSXV: APV), UTStarcom and Star Solutions. He was intimately involved in equity and debt financings as well as the execution of numerous corporate finance transactions at these companies, including spin-offs, acquisitions and divestitures and executing a reverse take-over transaction. Mr. Pais has extensive public market experience from his time as CFO of Fortress Blockchain and Apivio Systems. Most recently, Mr. Pais was the CFO of PHEMI Systems, a venture capital backed company with a big data platform for health data that enables analytics and artificial intelligence. Mr. Pais has broad exposure to the technology industry including software and hardware products, telecom infrastructure, VoIP, cybersecurity and cryptocurrency mining.

Mr. Pais also worked at Ernst & Young’s corporate finance group, advising clients with merger and acquisition, financing, valuation and due diligence., and at a private equity firm in Los Angeles. He holds an MBA in Finance and a Master’s Degree in Accountancy from the University of Missouri and has passed the CPA examination in the US.

nick steeves

Nick is the General Manager of PersistIQ responsible for all aspects of the company’s growth including sales, marketing, account management, and product development. Nick joined Wishpond in 2011, and has since held various roles in marketing, customer success, and most recently Chief Product Officer of Wishpond. Prior to joining Wishpond, Nick obtained a Bachelor’s degree in Business Administration from the University of the Fraser Valley.

dennis zelada

Dennis brings over 12 years of experience working in a variety of technical roles throughout his career. In earlier years, Dennis worked as a university professor teaching Computer Science and Programming and IT Security and Algorithms at Mariano Galvez University in Guatemala. He also worked as a Team Lead/Senior Architect at Xerox Corporation and as co-founder at Browsy Inc., a smart fullscreen web browser application.

In 2016 Dennis was appointed as CTO of WiseBuffet Inc. where he built and scaled a team of 98 engineers across different time zones. Dennis was instrumental in growing WiseBuffer from a small startup to up to a large organization with more than one thousand employees, delivering solutions to millions of users globally. Most recently, Dennis worked as the CTO of ClosedWon Inc, an all-in-one social selling workspace. Dennis holds a Bachelor in Software Engineering from Mariano Galvez University in Guatemala.

kevin ho

Kevin is the General Manager of Brax responsible for all aspects of the company’s growth including sales, marketing, account management, and product development. Kevin joined Wishpond in 2015 and has since held various sales and marketing roles, most recently as the Vice President of Marketing. Prior to Wishpond, Kevin was the Co-founder of Plus Media, a digital agency specializing in crowdfunding campaigns. Kevin received a Bachelor of General Studies from Simon Fraser University and holds a Senior Management Certificate in New Media and Web Development from the British Columbia Institute of Technology.

olivier vincent

Olivier Vincent is a serial entrepreneur and technology executive. Olivier has a strong track record running or creating mobile, AI, and search-based companies. He was founder and CEO of Canpages, a digital local company which grew to over $100m in revenue before being sold for $225m.

Recognized as an authority in the world of local, mobile and AI, Olivier is a future enthusiast and is always looking for ways to build things that make life easier, better, or funnier. He was recently the President of WeatherBug, a 15 million-users app in the world of weather, and is currently the co-founder and CEO of Autozen, an innovative marketplace startup in the automobile world.

Mr. Malek is Wishpond’s primary investor supporting Wishpond from an early stage. Mr. Malek is an executive with a strong track record, wide range of functional experience and demonstrated ability to lead organizations through rapid growth. Recognized as a top entrepreneur in Canada, Mr. Malek founded two companies in the converged voice and data applications.

In 2000, Mr. Malek successfully sold one of his companies, SoundLogic, to Lucent Technologies. Mr. Malek holds a Bachelor’s degree in Computer Science Engineering from Western Michigan University and a Master of Computer Science from the University of Wisconsin-Madison.

lloyed lobo

Mr. Lobo is a seasoned leader with over 15 years of experience building technology products and companies from conception to scale. He is the co-founder of Boast.AI, a fintech platform that helps companies fund their R&D and innovation projects. In addition, Mr. Lobo also runs Traction, a non-profit community of more than one hundred thousand subscribers, where leaders from the fastest growing companies share learnings on building, growing, and scaling companies through podcasts, meetups and conferences. Previously Mr. Lobo led sales, marketing and product for several start-ups and was a venture partner at a Silicon Valley based venture capital fund.  

Mr. Lobo has been covered in a number of mainstream media publications including Forbes, TechCrunch, Fox Business, Bloomberg, SF Biz Journals, Globe and Mail, and VentureBeat.He holds a Bachelor of Engineering degree in software engineering from Lakehead University, Ontario, Canada.

ali tajskandar

Ali Tajskandar is CEO and Founder of Wishpond. Over the past 20 years, Ali has had a distinguished career as a software engineer, entrepreneur, and technologist. In 2009, Ali founded Wishpond with the goal of simplifying marketing for business owners. Under Ali’s leadership, Wishpond has expanded its technology suite to include a lead generation platform, award winning email marketing platform, and an advanced marketing automation system. Ali has been instrumental in building out Wishpond’s sales teams responsible for the largest portion of Wishpond’s new monthly recurring revenue, and pioneering the shift towards managed solutions positioning Wishpond as a market leader and first in it’s category. Day-to-day, Ali is responsible for overall company direction, product development, and continuing to secure Wishpond’s place as a high growth company.

Prior to Wishpond, Ali worked as software engineer in a number of high-tech startups including SoundLogic (acquired by Lucent), Seance Software, and Bitspan Network. He served on the advisory board of Modern Advisors, a financial technology company acquired by Guardian Capital. Ali holds a B.ASc. in Computer Science from Simon Fraser University and an MBA from the University of British Columbia.

jordan gutierrez

Jordan is a serial entrepreneur, mentor, and keynote speaker. Jordan joined Wishpond in 2011 as Chief Operating Officer in charge of revenue, growth, and marketing. Shortly after Wishpond was named one of TechVibe’s fastest growing Canadian SAAS companies of 2013. Prior to Wishpond, Jordan founded Laleo, the largest medical e-commerce website in Latin America boasting eight figure revenues a year.

Jordan’s accomplishments earned him several awards such as Western Canada’s Entrepreneur, SFU Student Entrepreneur of the Year, and Canada’s Entrepreneur Student of the Year. Jordan holds a degree in Economics from Simon Fraser University.

David Pais

David Pais joined Wishpond as the Chief Financial Officer in January 2022 . He is an experienced, growth-oriented CFO, having worked at several technology companies in Vancouver over the last twenty years, including PHEMI Systems, Fortress Blockchain (TSXV: FORT), Nuri Technologies, Apivio Systems (TSXV: APV), UTStarcom and Star Solutions. He was intimately involved in equity and debt financings as well as the execution of numerous corporate finance transactions at these companies, including spin-offs, acquisitions and divestitures and executing a reverse take-over transaction. Mr. Pais has extensive public market experience from his time as CFO of Fortress Blockchain and Apivio Systems. Most recently, Mr. Pais was the CFO of PHEMI Systems, a venture capital backed company with a big data platform for health data that enables analytics and artificial intelligence. Mr. Pais has broad exposure to the technology industry including software and hardware products, telecom infrastructure, VoIP, cybersecurity and cryptocurrency mining.

Mr. Pais also worked at Ernst & Young’s corporate finance group, advising clients with merger and acquisition, financing, valuation and due diligence., and at a private equity firm in Los Angeles. He holds an MBA in Finance and a Master’s Degree in Accountancy from the University of Missouri and has passed the CPA examination in the US.

nick steeves

Nick is the General Manager of PersistIQ responsible for all aspects of the company’s growth including sales, marketing, account management, and product development. Nick joined Wishpond in 2011, and has since held various roles in marketing, customer success, and most recently Chief Product Officer of Wishpond. Prior to joining Wishpond, Nick obtained a Bachelor’s degree in Business Administration from the University of the Fraser Valley.

dennis zelada

Dennis brings over 12 years of experience working in a variety of technical roles throughout his career. In earlier years, Dennis worked as a university professor teaching Computer Science and Programming and IT Security and Algorithms at Mariano Galvez University in Guatemala. He also worked as a Team Lead/Senior Architect at Xerox Corporation and as co-founder at Browsy Inc., a smart fullscreen web browser application.

In 2016 Dennis was appointed as CTO of WiseBuffet Inc. where he built and scaled a team of 98 engineers across different time zones. Dennis was instrumental in growing WiseBuffer from a small startup to up to a large organization with more than one thousand employees, delivering solutions to millions of users globally. Most recently, Dennis worked as the CTO of ClosedWon Inc, an all-in-one social selling workspace. Dennis holds a Bachelor in Software Engineering from Mariano Galvez University in Guatemala.

kevin ho

Kevin is the VP of Marketing and currently oversees Wishpond’s marketing, customer success, and sales teams. Kevin is responsible for all aspects of Wishpond’s growth including lead generation, strategic partnerships, sales training, and public relations.

Kevin joined Wishpond in 2015, and has since held various roles in sales, marketing, and customer success. Kevin is a contributor at Google’s Startup Grind, Social Media Examiner, and is a member of Revenue Collective, a private organization for high-growth sales and marketing leaders worldwide. Prior to Wishpond, Kevin was the Co-founder of Plus Media, a digital agency specializing in crowdfunding campaigns. Kevin received a Bachelor of General Studies from Simon Fraser University and holds a Senior Management Certificate in New Media and Web Development from the British Columbia Institute of Technology.

olivier vincent

Olivier Vincent is a serial entrepreneur and technology executive. Olivier has a strong track record running or creating mobile, AI, and search-based companies. He was founder and CEO of Canpages, a digital local company which grew to over $100m in revenue before being sold for $225m. Recognized as an authority in the world of local, mobile and AI, Olivier is a future enthusiast and is always looking for ways to build things that make life easier, better, or funnier. He was recently the President of WeatherBug, a 15 million-users app in the world of weather, and is currently the co-founder and CEO of Autozen, an innovative marketplace startup in the automobile world.

Mr. Malek is Wishpond’s primary investor supporting Wishpond from an early stage. Mr. Malek is an executive with a strong track record, wide range of functional experience and demonstrated ability to lead organizations through rapid growth. Recognized as a top entrepreneur in Canada, Mr. Malek founded two companies in the converged voice and data applications. In 2000, Mr. Malek successfully sold one of his companies, SoundLogic, to Lucent Technologies. Mr. Malek holds a Bachelor’s degree in Computer Science Engineering from Western Michigan University and a Master of Computer Science from the University of Wisconsin-Madison.

lloyed lobo

Mr. Lobo is a seasoned leader with over 15 years of experience building technology products and companies from conception to scale. He is the co-founder of Boast.AI, a fintech platform that helps companies fund their R&D and innovation projects. In addition, Mr. Lobo also runs Traction, a non-profit community of more than one hundred thousand subscribers, where leaders from the fastest growing companies share learnings on building, growing, and scaling companies through podcasts, meetups and conferences. Previously Mr. Lobo led sales, marketing and product for several start-ups and was a venture partner at a Silicon Valley based venture capital fund.  

Mr. Lobo has been covered in a number of mainstream media publications including Forbes, TechCrunch, Fox Business, Bloomberg, SF Biz Journals, Globe and Mail, and VentureBeat.He holds a Bachelor of Engineering degree in software engineering from Lakehead University, Ontario, Canada.

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