How to Use Social Media to Drive Dental Business Website Traffic
Transform your dental practice with proven digital marketing strategies that attract new patients and grow your business.
Social media has become a primary tool for many businesses to drive both organic and paid website traffic.
Unless you’ve been living on an uninhabited island for the last 5 years you’ve been a witness to the rise of social media for business. We’ve come a long way since the days of MySpace.
The number of businesses using social media has seen a sharp increase because of the improvement in usability and massive consumer adoption. You can reach anyone from your vlog watching little cousin to your antiquity appraising mother.
It’s a tool that excels at building a following, interacting with fans, promotion, and much more.
Now when it comes to driving traffic for local dental businesses it’s important to realize not every social network is created equal. Business owners don’t have time to manage 6 social media accounts spread across multiple platforms.
To focus your efforts it’s best to pick 1 or 2 social media networks that work best for your business. That means the network(s) that is helping you best accomplish your business goals.
In this article I’ll go over 5 social networks that excel at driving website traffic and what they can do for your dental business.
Facebook Stats:
- 1.79 billion worldwide users total
- 1.18 billion daily active users
- 1.09 billion mobile daily active users
- 73% of the US adult population
- Approximately 84.9% of daily active users are outside the US and Canada
- The most evenly-distributed demographics of any social media platform
Having a business page setup on biggest social media network in the world is now as important as having your business listed on Google or any business registry. A quick Google search for a company will list their Facebook page below (or sometimes even above) their website.
People searching for or discovering your business for the first time have a high probability of landing on your Facebook Business Page first.
In terms of traffic this makes Facebook a critical touchpoint for many of your visitors. You’ll need to make sure all of your information and content points back to your website.
Let’s say I’m looking for a dentist in my area and I receive a recommendation from my friend. I do a quick Google search and arrive on their Facebook page.
If our goal here is to provide enough information to convince a visitor to head to our website.
There are a few things that should be taken care of:
- A completed About page with links to your website, location, hours of operation, email, etc.
- Professional photos of your office and friendly staff. It helps to see what you have to offer before anyone steps into your office.
- Reviews from patients. Reviews act as social proof for potential new patients.
- Professionally created company logo and cover image placed in correct dimensions. Well-designed graphics communicate a certain care and pride in the business.
General Best Practices to Drive Traffic with Facebook Posts
- Don’t forget to post on the weekends – 32% higher engagement
- Target your posts to your local area or the time zone
- Include a Call-to-Action like “Read the full article by clicking here!” or “Check out the promotion by clicking here!”
- Use Facebook video to increase the reach of your Posts
- Offer Facebook-exclusive promotions on your page
5 Examples of Dental Businesses Driving Traffic With Facebook
Why this drives website traffic:
- Links to the website: Regular content promotion with links back to your website will ensure a steady stream of traffic from Facebook.
- Uses hashtags to increase visibility: Incorporating popular hashtags includes your content in the larger online conversation. It also makes your content more visible to people searching under those hashtags.
- Bright imagery: Bright colours contrasted well attract attention.
- Curiosity: The copy is positioned to create curiosity for readers. Details for the upcoming event must be learned at the website. Only providing a bit of information is a great way to get readers to click and learn more.
5 Examples of Dental Businesses Driving Traffic With Facebook
Why this drives website traffic:
- Links to the website: Regular content promotion with links back to your website will ensure a steady stream of traffic from Facebook.
- Uses hashtags to increase visibility: Incorporating popular hashtags includes your content in the larger online conversation. It also makes your content more visible to people searching under those hashtags.
- Bright imagery: Bright colours contrasted well attract attention.
- Curiosity: The copy is positioned to create curiosity for readers. Details for the upcoming event must be learned at the website. Only providing a bit of information is a great way to get readers to click and learn more.
5 Examples of Dental Businesses Driving Traffic With Facebook
Why this drives website traffic:
- Links to the website: Regular content promotion with links back to your website will ensure a steady stream of traffic from Facebook.
- Uses hashtags to increase visibility: Incorporating popular hashtags includes your content in the larger online conversation. It also makes your content more visible to people searching under those hashtags.
- Bright imagery: Bright colours contrasted well attract attention.
- Curiosity: The copy is positioned to create curiosity for readers. Details for the upcoming event must be learned at the website. Only providing a bit of information is a great way to get readers to click and learn more.
5 Examples of Dental Businesses Driving Traffic With Facebook
Why this drives website traffic:
- Links to the website: Regular content promotion with links back to your website will ensure a steady stream of traffic from Facebook.
- Uses hashtags to increase visibility: Incorporating popular hashtags includes your content in the larger online conversation. It also makes your content more visible to people searching under those hashtags.
- Bright imagery: Bright colours contrasted well attract attention.
- Curiosity: The copy is positioned to create curiosity for readers. Details for the upcoming event must be learned at the website. Only providing a bit of information is a great way to get readers to click and learn more.
