Free Home Estimate
Get new leads by offering a free home value estimate
Free Home Estimate
Real Estate
Build Your Email List
Get New Leads
Description
The Free Home Estimate Campaign is a powerful way to build your email list and get new leads. In the Campaign, you offer people an evaluation of what their home is worth for free. It’s built to be bold and easy for people to sign up. The sign up form is displayed in the middle of the page where people can easily type in their contact info to register for their free estimate.
You can then follow-up with them by email or phone to give them a home estimate and turn them into clients.
Step 1: Google Adwords Ad
Advertise to people when they search for a home value estimate in you area to drive them to the Signup Page.
Step 2: Signup Page
On the Signup Page, people type in their Name, Email and Phone Number to sign up for a free estimate of their home.
Step 3: Thank You Page
On the Thank You Page, people see a message that confirms they’ve signed up and a message that tells them what will happen next.
Step 1: Google Adwords Ad
Google Adwords Ads make it easy for you to promote your home value estimate to people when they search for it on Google.
This is a pre-built Google Adwords Ad for promoting a home value estimate in Vancouver, but it can be used for any city or region:
1. Ad
1Want to know your home value? – Free Home Value Estimate
2www.yoursite.com/home-estimate 1-800-921-016734Home Prices Have Risen, Has Yours? Find Out How Much Your Home Is Worth.
1. Headline
In the first part of the Headline, show text that the person is likely to be thinking when they’re searching for a home value estimate: How much is my home worth?. This will make them feel like the Ad is personally relevant to them, and make it more likely that they’ll click. In the second part of the Headline, Free Home Value Estimate, show a call-to-action. This tells people exactly what they will get when they click on the Ad, making it more likely for them to do so.
2. Display URL Path
The best thing to have in the Display URL Path is the keyword that the person entered on Google. This will make it super relevant for them, as it uses the exact words they were thinking of. You can do this using Keyword Insertion. In the Google Adwords builder, enter {keyword:home-estimate} into the Display Path field. This will make the Display Path show the keyword that the person searched for, or show home-estimate if Google can’t display the keyword.
3. Call Extension
Use the Call Extension to add your phone number to your Ad. This way, people can call you directly by clicking the Ad, which is especially useful for people who see your Ad while using their mobile phone.
4. Description
Peak people’s interest in getting an estimate in 1-2 short sentences.
2. Keywords
Top Keyword to Target:
- +Home
- +Estimate
- +Vancouver
This keyword targets people who are searching for a home value estimate for homes in Vancouver. It uses broad match modifiers for +Home +Estimate +Vancouver to target people who are specifically searching for home buyer’s guides for Vancouver.
Note: This keyword is just a starting point. For best results you should experiment with it and try similar variations.
Why are Google Adwords Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people at the moment they’re asking Google for an estimate of their home’s value. This, of course, means that they’re interested in purchasing a home. So you’re able to show your Ad exclusively to an audience of people that are interested in your real estate services, which is the most effective way to advertise.
Need Help with Google Adwords?
Step 2: Signup Page
The Signup Page is where people sign up to get a free home estimate from you. It has two jobs:
1. Get people interested:
The headline and subheadline tell people that they’ll get a free home estimate to learn exactly how much their home is worth. This will help them make sure they don’t price their home too low and lose money on the sale.
The page is filled with a number of sections to persuade them to book: It uses the word “Free” in the headline and call-to-action button, which is the most enticing word you can use. It has a section to showcase your experience and expertise. And it has a client testimonial.
2. Make it easy for people to sign up:
The Signup Page is designed to be easy to scan and understand quickly. The text makes it easy to for people to immediately understand what to do: Get a free home estimate when they sign up using the form.
Signup Page Sections
Top Bar
Show your logo to introduce people to your real estate agency. And show your phone number so people can call you if they want to speak with you right away about pricing their home.
Headline
The headline quickly draws visitors in with a question that they want to know the answer to: How much is my home worth?
Subheadline
Tell people what to do in a direct action-statement: Fill out the form to get a free estimate. This makes it easy and straightforward for people to sign up.
Form
Keep it to the most basic conact info you need: Name, Email and Phone Number. The shorter the form is, the more likely people are to fill it out. You can follow-up with people after to get their home information. If you try to ask them for all of it right away, they will get overwhelmed and leave.
Signup Button
This button acts as a call-to-action: It tells them what will happen when they click: They’ll get the free home estimate.
Top Bar
Show your logo and phone number in case people want to reach you to get your advice.
Thank you Message
Display a message to thank people for signing up. And tell them that you’ll contact them shortly to provide their estimate. You can also show your phone number in case people want to reach you immediately.
How to create this Campaign in Wishpond
The Free Home Estimate Campaign is available for free on any plan in Wishpond. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Real Estate as your Industry
- In the Campaigns Dashboard, and click on Free Home Estimate.
- This will take you to the Campaign Builder where you can edit the Sign Up Page and Thank You Page. They will look exactly the same as they do above, and you’ll be able to edit and style them however you like.
- Publish your Campaign to your website or a wishpond.com URL.
- Create your Google Adwords Ad and set the Ad’s Destination URL to the Campaign URL.
