Spa Package Giveaway
Run a Spa Package Giveaway to get leads, shares & followers on social media.
Spa Package Giveaway
Spa & Massage
Build Your Email List
Get Social Shares & Followers
Description
This Campaign makes it easy to build your email list, get social shares and grow your followers on social media. People enter to win a free Spa Package from your spa by entering their email and contact details in an entry form on the Giveaway Page. And they can earn bonus entries by sharing, following you and referring friends. This makes your giveaway grow exponentially, as each entrant is incentivized to share with their friends and bring more entrants for you.
By offering a Spa Package as your giveaway prize, you’ll attract targeted leads who are interested in the treatments in your package, such as massages, facials and foot treatments. And your Giveaway Page acts as a pre-qualifying sales page: People learn about your spa and treatment package, and then say “Yes, I want this!” by entering the Giveaway. You’ll then be able to follow-up with them after the giveaway is over to turn them into customers.
Step 1: Facebook Ad
Advertise to people on Facebook who are interested in your treatments to drive them to your Giveaway Page.
Step 2: Giveaway Page
On the Giveaway Page, people fill out an entry form and share / follow you on social media to get extra entries.
Step 3: Thank You Page
The Thank You Page tells people they’ve entered successfully and displays the share, follow and refer-a-friends buttons to earn extra entries.
Step 1: Facebook Ad
Facebook Ads allow you to target people who are interested in spa treatments in your local area to drive them to your Giveaway Page.
Below is a pre-built Facebook Ad and Target Audience that we use for one of our spa clients.
1. Ad
Text
Start with a shorty, cheeky sentence to pull people in. Then show a call-to-action to tell them to Enter now for the chance to WIN . Then show the aspects of the grand prize in a bullet list, with eye-catching emojis, so it’s easy for them to read. And finish by tell them that the contest ends soon to create a sense of urgency.
Image
Use an exciting, eye-catching image with a purple border. In our experience, this kind of image with a colorful border is what will stop people when they’re scrolling in the Facebook Newsfeed and read your Ad. And show a text headline in the image. This will get people reading your Ad right away.
Headline
This headline format, WIN [PRIZE]!, does a great job of immediately drawing people in and exciting them. Having WINn all-caps draws people’s attention to it. They’ll then see what the prize is that they can win, which gets them excited and keeps them reading all the way to the end – where the Call-to-Action is for them to click.
Newsfeed Link Description
Provide a sentence or two with some extra details on the prize.
Call-to-Action
This is the button people click on the Ad to be taken to your Campaign.
Facebook only gives you a few options for this. For Giveaway Campaigns like this one, Learn More performs best as none of the other options are applicable for it.
2. Target audience
Here’s the targeting we recommend:
Interests/Behaviour Targeting
Facebook’s Interest and Behavior targeting allow you to show your Ad to people who are interested in specific things and activities. Their system has become very sophisticated and is now able to target the right people incredibly accurately.
We recommend targeting the following Beauty Interests:
- Beauty Salons
- Spas
Age, Gender, Language and Location Targeting
Age, Gender, Location and Language targeting should reflect who your most common clients are. If you generally serve people in their 30’s and 40’s, then you should target people in that age group. If you’re unsure which Location to target, we recommend targeting people within a 45-minute drive of your own location: This is a close enough distance for most people to be content with driving to you.
Why are Facebook Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people who are interested in your treatments. Facebook is great at knowing people’s interests based on their behavior, which is what makes their Ad targeting so effective.
Google Adwords, on the other hand, don’t work well for giveaways. This is generally because people don’t search on Google for giveaways. And the ones who do search for giveaways are just people who are interested in winning something free, not specifically in your treatments.
Need help with Facebook ads?
Step 2: Giveaway Page
The Giveaway Page is where people enter. It has two jobs:
1. Make it easy for people to enter:
The entry form is right at the top of the page so people can immediately see it. And the title and subtitle directly explains what a person should do on the page: Enter to win a Spa Package from your spa.
2. Build interest in your Spa Package:
The page includes several sections to explain the benefits and experience of your Spa Package. This builds people’s interest in your treatments and makes it easy to follow-up after the giveaway to turn them into a customers.
Giveaway Page Sections
1. Top Bar
Show a countdown timer to create a sense of urgency to boost entries.
2. Hero Section
- Headline and Subtext:
Tell people what they should do (Enter to win) and what the prize is (a Spa Package from your spa).
- Entry Form
This allows people to immediately see how to enter the giveaway when they land on the page.
3. Spa Package Highlights
Allows people to quickly read about the treatments in your Spa Package to build their interest.
4. About your Package
Describe the experience of your Package’s treatment and its benefits to the mind and body. This helps people envision the experience in their mind and pre-qualifies them to buy later on.
5. Location Details
Show your location and phone number. This helps people see that you’re located near them, they can reach you by phone, and you’re a real, trustworthy business.
Step 3: Thank You Page
After a person submits the entry form on the Giveaway Page, they are sent to the Thank You Page. Show a Thank You message to confirm their entry, tell them when the winner will be drawn and provide the share, follow and refer-a-friend buttons so they can continue to earn bonus entries.ß
Thank You Page Sections
Top Bar
Show a countdown timer to create a sense of urgency to get people to take the bonus actions and refer their friends.
Hero Section
- Thank You Message
- Prize Draw Date
- Buttons to earn more entries
How to create this Campaign in Wishpond
The Spa Package Giveaway Campaign is available for free on any plan in Wishpond. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Spa & Massage as your Industry
- In the Campaigns Dashboard, click Spa Package Giveaway.
- This will take you to the Campaign Builder where you can edit the Giveaway Page and Thank You Page. They will look exactly the same as they do above, and you’ll be able to edit and style them however you like.
- Publish your Campaign on your website or a wishpond.com URL.
- Create your Facebook Ad and set the Ad’s Destination URL to the Campaign URL.
