Wishpond Appoints New Chief Financial Officer

Experienced technology executive David Pais joins as the Company’s new Chief Financial Officer

Vancouver, BC – January 10, 2022 – Wishpond Technologies Ltd. (TSX-V: WISH, OTCQX: WPNDF) (the “Company” or “Wishpond”), a provider of marketing focused online business solutions, is pleased to announce the appointment of David Pais as Chief Financial Officer (CFO), effective immediately. Reporting directly to Ali Tajskandar, Chairman and CEO of Wishpond, Mr. Pais will have responsibility for all finance, accounting, financial reporting, audit, tax and capital planning functions. He will assume the Chief Financial Officer role from Juan Leal, who will continue to support the Company in an M&A related advisory role.

Mr. Pais is an experienced, growth-oriented CFO, having worked at several technology companies in Vancouver over the last twenty years, including PHEMI Systems, Fortress Blockchain (TSXV: FORT), Nuri Technologies, Apivio Systems (TSXV: APV), UTStarcom, and Star Solutions. He was intimately involved in equity and debt financings as well as the execution of numerous corporate finance transactions in each of these companies, including spin-offs, acquisitions, and divestitures and executing a reverse take-over transaction. Mr. Pais has extensive public market experience from his time as CFO of both Fortress Blockchain and Apivio Systems. Most recently, Mr. Pais was the CFO of PHEMI Systems, a venture capital backed company with a big data platform for health data that enables analytics and artificial intelligence. In addition, Mr. Pais has broad exposure to the technology industry including software and hardware products, telecom infrastructure, VoIP, cybersecurity, and cryptocurrency mining.

Previously, Mr. Pais also worked at Ernst & Young LLP’s corporate finance group, advising clients with merger and acquisition, financing, valuation, and due diligence., and Mr. Pais has experience working at a private equity firm in Los Angeles. He holds a Master of Business Administration degree in Finance and a Master’s Degree in Accountancy from the University of Missouri and has passed the CPA examination in the US.

“We are thrilled to welcome David to Wishpond’s executive team. His deep financial experience in the technology sector will be a valuable asset to the company as we enter Wishpond’s next stage of growth,” said Ali Tajskandar, Chairman and CEO of Wishpond. “I also want to thank Juan Leal, who served as our CFO since January 2020 and was instrumental in our public listing process and in executing the four acquisitions completed to date. I am pleased that Juan is able to continue to assist us with our strategic acquisitions and corporate development activities.”

Mr. Pais commented, “I am very excited to be joining Wishpond and leading the strong financial team that Juan has built. I was drawn to Wishpond because of the exceptional team and opportunity to be a part of a rapidly growing technology company. I look forward to working with the Wishpond team as it achieves its milestones in the years ahead.”

WISHPOND TECHNOLOGIES LTD.

Per: “Ali Tajskandar”

Ali Tajskandar, Chairman and Chief Executive Officer

About Wishpond Technologies Ltd.

Based out of Vancouver, British Columbia, Wishpond is a provider of marketing-focused online business solutions. Wishpond’s vision is to become the leading provider of digital marketing solutions that empower entrepreneurs to achieve success online. The Company offers an “all-in-one” marketing suite that provides companies with marketing, promotion, lead generation, and sales conversion capabilities on one integrated platform. Wishpond replaces disparate marketing solutions with an easy-to-use product, for a fraction of the cost. Wishpond serves over 3,000 customers who are primarily small and medium-sized businesses (SMBs) in a wide variety of industries. The Company has developed cutting-edge marketing technology solutions and continues to add new features and applications with great velocity. The Company employs a Software-as-a-Service (SaaS) business model where substantially all the Company’s revenue is subscription-based recurring revenue which provides excellent revenue predictability and cash flow visibility. Wishpond is listed on the TSX Venture Exchange under the ticker “WISH”, and on the OTCQX Best Market under the ticker “WPNDF”. For further information, visit: www.wishpond.com.

Forward-Looking Statements

This press release may contain certain forward-looking information and statements (“forward-looking information”) within the meaning of applicable Canadian securities legislation, that are not based on historical fact, including without limitation statements containing the words “believes”, “anticipates”, “plans”, “intends”, “will”, “should”, “expects”, “continue”, “estimate”, “forecasts” and other similar expressions. Readers are cautioned to not place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements. The Company undertakes no obligation to comment analyses, expectations or statements made by third-parties in respect of the Company, its securities, or financial or operating results (as applicable). Although the Company believes that the expectations reflected in forward-looking information in this press release are reasonable, such forward-looking information has been based on expectations, factors and assumptions concerning future events which may prove to be inaccurate and are subject to numerous risks and uncertainties, certain of which are beyond the Company’s control, including, but not limited to, the risk factors discussed in the public disclosure documents of the Company which such risk factors are incorporated herein by reference and are available through SEDAR at www.sedar.com. The forward-looking information contained in this press release are expressly qualified by this cautionary statement and are made as of the date hereof. The Company disclaims any intention and has no obligation or responsibility, except as required by law, to update or revise any forward-looking information, whether as a result of new information, future events or otherwise.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information:

Pardeep S. Sangha

Investor Relations, Wishpond Technologies Ltd.,

investor@wishpond.com

604-572-6392